Floor Liners for SuvSuv floor coverings
At MacNeil Automotive, we benefit from the production of our WeatherTech line in America.
Dave MacNeil, the man behind the WeatherTech floor mat, is a real type of truck. MacNeil Automotive Products Ltd. is the end of the tour. Mr. MacNeil is also serious about something else: Old Glory. At a time when much production has been moved to China and other low-wage countries, WeatherTech's whole product line of more than 5,000 automotive floor matting, roof load boards, side windows, registration plates and dirt traps is manufactured in America, much of it in the 400,000 sq ft plant and storage facility in Dowers Grove and Bolingbrook he has constructed over the past five years.
Mr. MacNeil is a fanatic about his promises in America. At MacNeil Automotive Products, 500 employees, 300 of whom are union-free wage earners, compared to less than 100 10 years ago. Although its equipment is heavily automatized, salaries averaging $20 per hour for semi-skilled laborers mean that WeatherTech's price is as high as $100 for a couple of floorcabs.
"It' a great thing, especially when you have children with slimy feet," says Gary Prestopino, a parts auto researcher at Barrington Research Associates Inc. in Chicago who has WeatherTech matting in a few of his automobiles. McNeil Automotive is wholly owned by Mr MacNeil, who is insisting that he not pursue any sales targets in the near-term.
Crain' s estimate of MacNeil Automotive sales in 2012 was over $80 million. Meanwhile, more and more agreements are being concluded with the car manufacturers themselves to deliver WeatherTech matting as OEM material for new vehicles. Mr. MacNeil has never asked for a favor before. Mr MacNeil, who drives a car in his free hours and spends sponsoring racing and racing car racing, is so demanding in controlling every part of his business that he even declines to delegate responsibility for it.
The WeatherTech ads are captured by the company's staff on equipment placed next to the store.