How to Design a LogoDesigning a logo
Designing a logo in 5 stages
It is said that a painting is more than a thousand words, and that also applies to a logo. As you can see, a logo is more than just unusual typefaces, forms and colours; it communicates your trademark identity, its assets and your ideal. That' s why businesses are spending tens of millions on logo design. Logo creation is a blend of academia, arts and psychological sciences, and when you find the right mix, you are creating a logo that appeals to your audiences, creates confidence and serves as an ambassador for your brands.
How do you design a logo? You should have a clear grasp of your targeted markets before you begin to design your logo. As an example, a lawyer's office would probably not use many light colours and functional fonts, nor would a logo for a child-oriented trademark probably not use a deep, minimalist logo design.
Keep in mind that your logo is one of the first points of contact that will be made with your trademark by others; you want to make sure that it reaches your intended audiences. Pinterest, Behance and Driftle are some of the websites you can use to get inspired by design. As you research, make a design brief with the themes you're attracted to, and then try to find out why you like them.
Perhaps it is certain colours, scripts and forms or the sensation that is created; most likely it will be a mix of both. Maybe you don't think so, but a typeface can say a great deal about your trademark identity. Writings can be divided into a few groups. Several of the common typefaces used in logo design:
Sans serif typefaces are stylish, luxury and demanding. They are probably the best known and most widespread typefaces in logo design. The serif typeface takes its name from the expanded "fine lines" at the end of the stroke. Well-known trademarks using Serif are Tiffany & Co, Giorgio Armani, Burberry. The Sans Serif typefaces are modern.
In contrast to their serif accentuated cockins, they have no stylized surface. Known trademarks that use Sans Serif typefaces in their logo are Google, Facebook, and Microsoft. As the name implies, typefaces have a hand-written, ornamental look. Known trademarks that use typefaces are Coca-Cola, Ford, Instagram and Pinterest. Screen typefaces are funny, original and imaginative.
Known trademarks that use screen type are Lego, Disney and Hasbro. Using colours in a logo will tell a tale about the character and identities of your trademark. In addition, colours also have a psychologic effect and influence emotion and behaviour. As soon as you've finished nailing your design, you' ll be able to make several variants - playing with typefaces from the same range, symbol locations, and colours.
In the end, the ultimate choice is yours, but the feed-back is always good. Creating a logo for yourself will take a while, but once you've decided on a definitive design, you've set the stage for all your upcoming brands - calling card, presentation, branding book, and of course your website. Keep in mind that your logo is more than just colours, typefaces and forms.
Not only should your finished design look great - it should also talk to you and the corporate identity you want to maintain.