Logo Design ProgramDesign Logo Program
Photoshop vs. Adobe Illustrator for logo design
There are a number of high-quality graphics design tools that allow the user to produce breathtaking graphics for a variety of uses. Illustrator, Photoshop and InDesign are by far the most widely available design tools, but what the general community may not realize is that each of these design tools is unique in specializing in a particular area.
Briefly, not all programmes are the same. Certainly, while one program may be able to perform the services of the others easily, there are intrinsic advantages and disadvantages within these softwares that make one a better suited than the other for a particular work.
The real point is to evaluate the width of your design and your design results and then find the best tools for the task. Especially when it comes to logo design, it is very often the case for customers that Adobe Photoshop is used by the designer for the design so that they can work on the logo themselves in the near term.
This makes perfect business as Photoshop is a more easily available and user-friendly program that is therefore favored by beginners, but is just not the right choice for logo design professionals. We have thus chosen to further deepen the discussion by debating the strength and weakness of the three design programmes, their limits and, above all, the great disparities between them that determine their use.
Illustrator - Designed for logo design: Illustrator's most obvious feature is that it is a powerful vendor drafting utility, i.e. the resulting image files are variable size graphics that can be modified without sacrificing image clarity. You may have suspected that this is vital for logo design because of the wide variety of its application dynamics - you need the logo to work in rooms as small as a visiting map, but as large as a poster board.
Easily, you can use your own file format to resize or enlarge the final design without compromising graphical consistency. Learn more about Vektor files: To explain the functionality of vendor data in more detail, the program basically uses a maths approach to represent path ways and dashes on an axes within the given workspace and to create "control points" that govern the forms during the design work.
Once the design is ready, it is stored in a bitmap form such as Adobe AI or EPS. They can be regarded as masters, fully edited in the application in which they were made. It is also featured with outstanding drafting features that make it the ultimate tool for creating free flow shapes that go beyond the fundamental specifications of circle and square.
Though customers may be frightened by these sophisticated functions, the program's unparalleled capability to sketch forms at the next layer and then store them as a free resizable graphic data base makes Illustrator the most suitable tools and clear application of choice when it comes to logo design.
Photoshop - Strengths and weaknesses: Photoshop, as the name suggests, is the champion when it comes to processing photographs. Due to this power it is therefore the prefered instrument when it comes to making anything that contains photographs such as booklets, poster, postcards, leaflets, etc. On the other hand, Illustrator is best suited to rebuild the items that are then arranged in Photoshop from the ground up to create a larger, more collaborative work.
Illustrator works mainly with bitmap images, but Photoshop is primarily a raster-based program that creates bitmap images. Although Photoshop is not the best for the creation of pro logo, mainly because of its missing graphic functions, it is still a powerful program. It is a great tool for the photographer because of the stunning edit control available for photo edits, as well as a favorite program for inexperienced designer because of the built-in create filter that allows even a beginner to get a good look with very little fuss.
Further, Photoshop is ideal for web design because of its basic Bitmap capabilities, which allow you to optimise your images for on-line use, resulting in smaller files and faster page reload. Photoshop also provides a relatively simple way for webmasters to cut images into separate items such as background and button images to create web pages and wireframes.
It' sure to say that the Photoshop learn curve is quite shallow, and because it's generally less expensive to buy than Illustrator, it invites less skilled amateurs than skilled logo designers. Yes, for all the many strong points of Photoshop in general design, when it comes to logo design, it has some flaws that need to be fixed.
Most importantly, the striking thing is that if you magnify your file, it will loose some of its original size. When each bit becomes bigger, you will see a fissured border at a certain point in the magnification curve (the outcome) of the single square that makes up the design, as compared to a flat border made up of a single pixelation.
Considering this, when it comes to the use of logo design, Photoshop is just not the right choice. Logo's have to be inherently diverse, but because Photoshop doesn't allow you to generate a single video image you' d either have to generate the source image so that it has the dimensions of an advertising space (and resize it from there), or you would have to re-create the logo every single instance in a new format, which is of course laughable practice.
InDesign - Strengths and weaknesses: Even though it is the least widely used of the three formats, Adobe InDesign still has its own specialty. Illustrator is perfect for creating standalone content and Photoshop is perfect for photo manipulation or the layout of a one-page page publication, while InDesign has the ability to handle multi-page content such as books, multi-page booklets, business documents, catalogues, and more.
In spite of the fact that it uses many of the same menus as the other two applications in the above Adobe Creative Suite, the range of its possibilities is really a gap - it's not about recreating things from the ground up, but rather about designing several pages of information for the printing in.
Yes, because there is a lack of drafting utilities and photographic image filtering, you would probably design some of the items for a catalogue that you compile in Illustrator and Photoshop and then display in InDesign as you set them up for printing. Customers have many misunderstandings as the key source of inspiration when it comes to the exchangeability between the above mentioned programmes.
While they are all part of Adobe Creative Suite and therefore have some functionality in common, the fact is that they each produce a different kind of files that may or may not be interoperable with their colleagues. The following are some of the most frequent misunderstandings about working between these applications.
- As a rule, it is not self-evident that a design can only be processed with the piece of code in which it was made. Yes, Photoshop and InDesign can bring in a finished Illustrator graphic from Illustrator and then embed it into the larger design, but when it comes to actually working on that single item, it has to be done in its own program.
- Even if you know that a design artist has used Illustrator to create his logo, customers will often ask for an image that can be edit. That' s just not possible - they were built in different applications and therefore have to be processed in their own applications. - Photoshop images in Illustrator are not converted to a vendor image unless the Photoshop image was initially a vendor image.
However, the issue is that there are many restrictions when using Photoshop for video applications, as it can work with certain video files, but is eventually restricted in what can be done with them. - Photoshop does not support advanced image processing and is therefore generally not suitable for export of vendor logo files (which are usually more advanced).
Ultimately, Photoshop is the most widely used piece of code in the group, which makes customers move in the direction of its use, but it is important to realize that there are certain restrictions when it comes to exchangeability between pieces of code. Inconvenient as it may be, customers should allow their designer to build the most suitable program for the task, as distinct from the best acquainted piece of work.
Delivery of end files: If you are supplying a customer with a definitive logo, it must be understood that the customer does not know how to process or change the data and that the logo will now be used on all material thicknesses. Rather than sending a unique data set, under the perilous presumption that the customer can "take it from here", it is suggested that designer should submit data in the following format (s) to meet their customer's web and printing requirements.
- EPS filename - This is your EPS filename. You can edit it in Adobe Illustrator and it is a video image that can be changed in size without losing any of its original text. It is the kind of files most experts require. - PSD-Datei - This is only an EPS data exported and cannot be edited.
You can open this in Adobe Photoshop and it has a translucent wallpaper. - PNG Files - This PNG files also has a translucent wallpaper, but does not need any special opening tools. - TIF Files - This is a CMYK colour TIF files for lithography use. Note that this can be a different colour than the other files, but be sure not to bother; this is only because a computer screen cannot correctly show CMYK colour (as all computer screens work in one RGB language).
- JPGs - Tell the customer that they will get four different JPGs. The JPG can be opened on any computer and is ideal for home and business use as it can be easily integrated into Microsoft Word and PowerPoint software. Since JPG images cannot be easily resized, please email them in three different formats as well as a greyscale JPG image to register your trademarks.
A lot of customers are thinking about using their logo in the near run, so this wide range of data format will meet their needs when it comes to adapting the size of the design for all different media in the market. Whilst the customer may only want to use the new logo on his website where Photoshop would be appropriate, the story shows that as his shop begins to expand, so does the width of his marketplace.
However much they may require a Photoshop logo, for the purposes of processing extra design work in-house, the provision of an Illustrator logo that can be used in the long run for professional purposes is far more important than the provision of a Photoshop logo that the customer can process at shorter notice.
Put in simple terms, the use of Illustrator gives the customer the greatest freedom with regard to their own brands. Although they may not be able to manipulate the logo in Photoshop, they have a good long-term use for the files. While all three Adobe applications are to some extent capable of creating logo designs, the above special features have firmly established Illustrator as the definite industrial benchmark for logo professionals.
The world' s most widely used program for producing graphic vectors, this premier program provides the greatest long-term versatility and is the favorite size for working with professionals such as print professionals, signmakers and stickers. In such a widely used deployment and dynamically changing sizes for bigger mediums, it can be said that if you don't have an Illustrator logo, you might as well not have one at all.